Shell Spin to Win

Shell Spin to Win is a gamified marketing campaign platform developed by The Software House for Wafi Energy, Shell?s licensee in Saudi Arabia. The platform was created to reward loyal fuel buyers by allowing them to enter a lucky draw each time they refueled at participating Shell stations. Customers could spin a digital wheel and win prizes ranging from free fuel vouchers to lifestyle products ? turning every transaction into a fun and engaging experience.

The application was built with full integration into Wafi Energy?s payment and POS systems, enabling automated entry validation through real-time transaction verification. Each customer?s eligibility is confirmed upon purchase, and they receive a unique code to participate in the draw. The backend system ensures secure prize management, fair play algorithms, and live reporting for marketing and operations teams to monitor campaign performance.

The campaign platform was designed to scale rapidly, handle high traffic, and support multiple languages. It not only boosted customer retention and sales but also positioned Shell as an innovative and customer-focused fuel brand in the region. With real-time analytics and CRM syncing, the solution provided Wafi Energy with actionable insights to enhance future loyalty campaigns.